Free Builder Kit — illustrated PDF + reference codebase

You’ll get asked three questions by everyone who looks at your SaaS. The math behind them defends your price and your product. We have the numbers from

Here's the math that defends your SaaS price:

  1. What does it cost them to do nothing? If a customer hand-crafts the result you deliver, that's their time. At, say, $50/hour, a 4-hour job costs them $200. Your product at $49 is a clear win.
  1. What does it cost to replicate your knowledge? You've systematized a skill they don't have. That's a decade of trial and error. Your pricing undercuts the cost of learning it themselves.
  1. What's the ROI on the outcome? Your product helps them earn, save, or avoid spending. If it saves 10 hours a month, that's $500 in value. Charge a fraction of that.

Real numbers from our builds: Tutoplus, BidLight, and Prigmar each launched with a simple MVP, and the pricing reflected the value delivered, not the effort to build. Tesla DGF used the same principle to justify a premium price.

You set the price based on the customer's win, and the math defends it. The free kit includes a module on pricing strategy—download it and see the numbers for yourself.

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