Why Your Calendar Is the Product (and Your Time Is Not)
You think you sell time. You bill by the hour, you pack your days with calls, and you're always busy but never rich. Flip the frame: your calendar is the product. Every demo, every proposal call, every 'quick question' is a feature you're giving away for free. When you treat your calendar as a product, you start charging for the output, not the time. The output is what your customers actually want.
Continue reading “Your Calendar Isn’t a Log. It’s the Product.”
