The Real Cost of an Empty Calendar
You open your calendar on Monday morning and see blank space. Forty slots, each one an hour you could have billed. At $100 an hour, that's $4,000 gone before you even start the week. You tell yourself it's a slow month, that things will pick up. But here's the truth: those hours are gone. You can't re-sell them. You can't bank them for next month. They're lost revenue you'll never get back.
