The $5,000 Goodbye
When a customer finishes a project, you close the invoice, shake hands, and move on. That handshake costs you $5,000 in missed recurring revenue per customer. Here's the math: a one-time $600 project becomes $600/year if they need updates. But if you convert them to a $50/month membership, that's $600/year, and if they stay for two years? $1,200. Three years? $1,800. Multiply by 10 customers. You're leaving $12,000 on the table every year just by offboarding.
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